Net Work I.R.L. (in this room)
January 30, 2012 - February 15, 2012
10:00 AM - 5:00 PM
Graduate Fine Arts Building (IFT)
3001 S. Flower Street
Los Angeles, CA 90007
Reception: Wednesday, February 15th, 8:30–10 pm
Joshua Caleb Weibley
Organized by Donnie Cervantes
Exhibition designed with QIL
GIF is one of those computer words commonly used but rarely spoken. If I assume a general user, I opt for the more popular hard “G” /gif/ instead of the original /dÊÉªf/ as in “gym”. To a hard G’s defense the G does stand for “Graphics”. However, the acronym’s own inventors have always emphatically stressed that it should sound like “Jif” the peanut butter. So “Jif” it is when I’m being choosy. Even then I tentatively amend that under my breath with a hard “G” to play things safe. I know this is internet nerd esoterica, but it underscores my point: that the word’s phonetic oscillations nicely evoke its temporal, oft-animated situation across multiple states. Visually and semantically, the GIF loops back on itself and the speaker like an unsure ouroboros forever updating its own tail.
Image: Erik Peterson, Rendering Error (Sunset), gif, 2012.