Roski Talks: Paula Scher

Jan 31, 7pm
Gin D. Wong Auditorium

Roski Talks are open to the public and free
Although this Roski Talks is sold out, we encourage you to consider another event. View the list of upcoming Roski Talks here.



Gin D. Wong Auditorium
Harris Hall 101
USC Main Campus



Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.  Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theaterfused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of American brands.

Photo: courtesy Pentagram