The Design area pursues scholarly research through rigorous investigation, devoted study, and cutting-edge innovation. The area recognizes design's wide-ranging and ever growing importance to a number of fields of work and study, including the fine arts (theatre, film, dance, and others) business, advertising and marketing, communications, engineering, and many more. The design faculty strive to establish in each student a strong foundation of design fundamentals and visual literacy, from which to develop excellence in creative problem solving.